Founder and President
Bill Holland has seriously ridden bikes for nearly four decades, building his first frame in 1976 because every frame he rode was over-engineered for his height and weight, making the ride stiff and harsh.
After Bill took his first frame building class from the legendary Albert Eisentraut, Holland Cycles produced steel frames for 20 years. Bill made his first titanium frame in 1992 and phased out steel frames four years later due to the incompatibility of the workspaces of the two materials – steel frame building can be a pretty messy business, whereas titanium requires an ultra clean environment.
Bill began designing and producing ExoGrid® and IsoGrid® frames in 2004 to offer the lightness of carbon with the added advantages of customization and durability.
By January 2014, Bill Holland announced his next product innovation with the introduction of a Holland HC Full Carbon, all custom, completely handcrafted bicycle frame made entirely in San Diego. In addition to this product, Bill will also release a Signature series HC Frame bearing only his signature on the down tube to reflect his 42 years in the bicycle business (one frame produced for each year).
Partner and Master Wheel Builder
Charles Wells is a rarity in today’s world of mass-produced, standardized wheels, a craftsman skilled in the art of building an utterly balanced, and rider-specific, strong, elegant bike wheel by hand.
Charles is a life long recreational cyclist who came of age during the heyday of the touring bike, cruising the roads of Oregon’s lush Willamette Valley. He completed his mechanics certification at UBI and, with a central focus on wheel building, completed DT’s wheel builder certification as well. He brings 25+ years wheel building experience to Holland Cycles and has developed a reputation for building exceptionally reliable wheels.
Charles got his first Holland in 1996, a beautiful fillet brazed steel frame that still turns heads.
Master Fitter and Customer Services Manager
Cody Stevenson has ridden over 300,000 miles on a bike, 200,000 miles of which were logged during 12 years of full time racing, which included 9 years with professional teams based in France, Belgium, Australia and the USA. With 25 years of racing experience, Cody brings a wealth of knowledge about what works…..and what doesn’t…between people and bicycles.
As a bike fit technician, trained through Cyclologic, and his keen eye for cycling anatomy and physiology helps Holland Cycles customers optimize their riding experiences, whether they’re racing, tackling endurance events or just riding. Cody’s professional career and his successes, including a stage win in the Tour of Hungary, give him a good understanding of most facets of the cycling world, including the fine balance between rider and machine – he is as interesting to talk to as he is to ride with, and he’ll happily do either if you ask him.